Harness the power of local community
With EmpowerLocal, brands and retailers can experience the power of grassroots marketing without sacrificing scale or efficiency.
Your close-to-home media network
Get one-stop access to America’s most trusted local media environments. Did you know:
- Local media commands 2X more trust and engagement than national media
- 85% of retail spending still happens within a 5 mile radius of home
- Consumers are 50% more likely to buy from a brand after seeing it advertised on their favorite local site
Dynamic ad experiences tailored to location, content category, weather signals, proximity to local events, and more.
Bridging the brand
& local divide
Local media offers a “close to home” connection brands crave. But buying local at scale comes with challenges:
- Badly fragmented local media landscape
- Lack of transparent audience data
- Inability to localize messaging at scale
- Inefficient local media rate cards
- No easy way to vet and verify quality sites
Simple, scalable, measurable results
EmpowerLocal combines the ease of programmatic buying with the quality and impact of grassroots campaigns.
Now you can:
- Organize your custom local media network
- Target audiences with contextual, first-party data
- Deliver dynamic, localized ad experiences
- Access efficient, pre-negotiated rates
- Ensure 100% brand-safe delivery
Put your brand in the center of relevant local content
Local Sports
Schools & Family
Business
Art & Culture
Food & Drink
Real Estate
Outdoors
Causes
Tap into local
sports fanfare
- Connect your brand to relevant local sports fanfare
- Engage the interest and passions of local fans with dynamic sports content
- Drive customer loyalty and store visits with timely offers exclusive to fans
Solutions for lifestyle & hospitality brands
- Dynamic app-like ad experiences featuring local events, concerts, things to do
- Present useful and cost-saving offers to hotels, attractions, restaurants, and more
- Include AI-enabled chat and options to facilitate sign-ups/bookings directly in the ad unit
Localize your
influencer strategy
- Present influencer testimonials alongside relevant local content
- Enable shoppable ad experiences that encourage reader engagement
- Allow readers to sign-up or make a purchase without leaving the article