We believe
life is local.

Empowering Grassroots Media in the Digital Age

In an era dominated by global tech giants and social media platforms, the vital role of local news has never been more critical – or more challenged. At EmpowerLocal, we believe that access to trusted, local news and information is fundamental to our way of life. This belief is at the heart of our mission, our vision, and the solutions we provide to both publishers and advertisers.

Our Origin Story: Life is Local

EmpowerLocal was born from a simple yet profound realization: Life is local. It’s where we live, work, raise our families, and form our deepest sense of community. Our founding team saw firsthand the struggles faced by local media in competing for ad dollars against ubiquitous platforms like Facebook and Google.

As entrepreneurs with backgrounds in local publishing and marketing technology, we recognized an opportunity to introduce a new kind of advertising platform. One that could harness the unique context, credibility, and recommendation power that only local and hyperlocal media can deliver.

Our Vision: A Thriving Local News Ecosystem

We envision a world where local news organizations are not just surviving, but thriving. A world where the power of local context and community trust is fully recognized and valued by advertisers. Our purpose is to redirect advertising dollars back into local communities, creating a more robust and profitable local news and information industry.

Our Mission: Bridging the Gap

EmpowerLocal’s mission is twofold:

1. For Publishers: We provide local media businesses with an immediate and ongoing lift in digital ad revenue by serving as a conduit to today’s most attractive “big brand” advertising deals.
2. For Advertisers: We make it easy and scalable for brands and agencies to deliver targeted, contextually-relevant advertising with today’s most trusted local media sources.

Our Solution: Simplifying Local Advertising at Scale

For Publishers:

• Access to premium national and multi-local ad campaigns
• Higher CPMs and guaranteed fill rates
• Easy-to-implement ad units that complement your existing ad strategy
• A dashboard to track performance and earnings

For Advertisers:

• One-stop access to a network of trusted local publishers across the U.S.
• Advanced targeting capabilities using contextual and first-party data
• Dynamic, localized ad experiences that resonate with local audiences
• Simplified campaign management and reporting

Our Partners: A Collaborative Effort

We’re proud to work with a diverse array of partners who share our commitment to empowering local news:

• Local publishers of all sizes, from independent startups to established media groups
• National and global brands seeking authentic connections with local audiences
• Advertising agencies looking for innovative ways to reach local markets
• Technology partners who help us deliver cutting-edge ad experiences

Together with our partners, we’re not just changing the way local advertising works – we’re helping to secure the future of local journalism.

Join Us in Empowering Local News

Whether you’re a publisher looking to boost your revenue, an advertiser seeking to connect with local audiences, or simply someone who believes in the power of local news, we invite you to join us in our mission.

At EmpowerLocal, we’re more than just a technology platform. We’re a movement to revitalize local media, strengthen communities, and ensure that trusted, local information remains accessible to all.

Because when local news thrives, our communities thrive. And that’s a future worth fighting for.