Beyond Programmatic: A Better Way to Reach Local Audiences
In today’s digital advertising landscape, programmatic buying has become the go-to method for many advertisers looking to reach audiences at scale. While programmatic offers efficiency and reach, it often falls short when it comes to engaging local community audiences...
The Why Behind EmpowerLocal: Empowering Local News in the Digital Age
In an era dominated by global tech giants and social media platforms, the vital role of local news has never been more critical – or more challenged. At EmpowerLocal, we believe that access to trusted, local news and information is fundamental to our way of life. This...
Flipp partners with EmpowerLocal to help retailers connect with local audiences through their community news publishers
EmpowerLocal and Flipp collaborate to assist retailers in engaging with local audiences via connecting with their community news publishers. April 2024 | Nashville, TN A decline in print has left many retailers and brands struggling to reach people where they live...