Owning the Inbox:
Proven Email Strategies for 2025
Missed the TAG Marketing Society’s Owned Media Across the Full Spectrum event?
Fill out the form to unlock Daniel Caplin’s full “Owning the Inbox” presentation — packed with strategies, benchmarks, and real-world examples for making email your highest-performing owned channel.
What You’ll Learn
- Why content is king, but the capture funnel is the crown
- How to align email goals with driving site visits and deeper brand engagement
- Benchmarks for open and click rates that top brands achieve — and how to get there
- Tactics to increase retention and avoid spam/promotions filters
- How to make email a revenue-driving powerhouse in your 2025 marketing mix
Presented by TAG Marketing Society
Sponsored by Webflow & The Transformation Guild